Google has stated that you can use three to four key words that you should put the most important keywords first. Do not turn off your comments system. Having a thriving community of regular commenters engaging in dialogue under your posts shows that visitors care enough about your content to either make their own relevant points or to praise it or to ruthlessly eviscerate it. Either way, at least people are reading it. Just be super-mindful about filtering out spam comments, or immediately removing any that slip through. Increasingly Google is serving results to users based on their location.
You should register with Google My Business and ensure that all of your information is accurate and up-to-date, such as opening times, contact information, customer reviews and that your categorised correctly. Overusing keywords on your pages, especially when they obviously affect the readability of your site. Thinking of approaching a link farm? The most valuable links to your site are the ones that come from authority sites within your own niche. Anything overly intrusive that destroys the pleasure of reading your content and slows down your site speed.
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If you present mobile visitors with a full-screen advert to download your app, Google will consider you no longer mobile friendly. You should be aware of scraper sites, stealing your content automatically and republishing as your own. There are a ways to manipulate rankings that a user may not ever see, but Google will probably find and punish you for. Stay away from using white text on a white background, positioning text off-screen, setting font size to zero or hiding a link in a single character like a comma or a full-stop.
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust. Four steps to get started on security, and why it will help your SEO. Search Engine Watch. Amazon Advertising. Toggle navigation Home. Share this article. Related articles Want to reduce your bounce rate, but what does that actually mean?
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Page speed optimization: Six areas to focus on for better SEO results. While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:. Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic. Many people search for specific products and services with the intent to pay for these things.
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them. So how does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site? There are several key factors to take into account when determining the keywords you want to target on your site:.
One of the simplest is to use the autocomplete function in Google. Start to type, and the suggested phrases are keywords you could consider. Both those methods will give you some of the LSI or semantic keywords we mentioned earlier.
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But if you want to find even more of them, you can use LSIGraph to discover longtail terms related to your main keywords. You can also use dedicated keyword research tools to find keywords to use for SEO. Three of our favorite tools for this are:. SEMrush makes some functionality available without logging in, but to get the best from it, you should create an account. Type in your keyword phrase then click the Search button.
Scroll down to see the Related Keywords report, which will give you ideas for new keywords you can use for content optimization. Add suitable keywords to your list of target keywords, or click the Export button to export them into a spreadsheet. Type in your keywords.
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SEMrush will analyze the top 10 results and suggest terms to include in your content to improve your ranking. Want an alternative to SEMrush? Learn more about using SEMrush for keyword research. Ahrefs also includes a keyword ideas section that helps you identify related content terms, as well as the parent topic for your search term. To get the most of this rich tool, make a note of new keywords you want to create content for, and keywords that can help you to optimize existing content.
Learn more about doing SEO keyword research with Ahrefs. The Google Adwords Keyword Planner is meant to help with pay per click PPC advertising, but it also turns out to be a pretty decent keyword research tool for other content, too. To use this, log in to your AdWords account and click on the three-dot menu.
Next, go to Find new keywords and search volume data. Enter a couple of keyword phrases in the Product field.
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Save, then click Get Ideas. This gives you some broad topics to consider for content. Again, make a note of any you might want to add to your target keywords. Learn more about using the keyword planner for SEO. Another option for keyword research is to use Google Analytics to find the keywords people are already using to find your site.
To get the most data, link your Google Search Console account to your Analytics account. And you can also include local search variants where relevant. Learn more about keyword research here. The best practice is to focus each page of content on a single main keyword , though you should also use LSI keywords throughout your content. A good starting point when using keywords for SEO is to identify existing pages that can use some optimization.
SEMrush can help with this.
Then add your domain name. Take note of keywords where you have a ranking between 4 and Once you have your keywords, there are several places to include them. Here are some of the most important ones. Page titles describe your page and are the first line of your search results entry.
They tell both Google and searchers what your page is about. For best results, place your target keywords at or near the start of your page title.