e-book The Media Students Book

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Sorry, but due to your chosen privacy settings, we cannot provide you with our 'Saved Courses' or 'Recently Viewed Courses' features. You can change this by going to the Manage Privacy page and enabling 'Functional Cookies'. Pointlogic Commspoint is a strategic planning solution that helps brands and their agencies identify the optimal communication channel mix for their goods and services.

Cambridge English for the Media Student's Book with Audio CD

The Commspoint system uses extensive consumer and media expert surveys, as well as the latest data analytics techniques to isolate the best contact points for clients' campaigns. In other words, brands can see how communications are changing behavior, preference and perceptions towards their product categories.

Pointlogic, A Nielsen Company, provides customised decision-support systems to improve marketing effectiveness. The products are backed by powerful analytical methods, extensive research and big data to enhance and enrich customers' marketing tools and processes. The combination of software and analytics allows customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI. Globally orientated, Pointlogic has product users in more than 80 countries around the globe and supports the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level.

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Description Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them.

A Social Media Education Blog by Matthew J. Kushin, Ph.D.

As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life. Comprehensive teacher's notes are available online. People who bought this also bought.

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Other books in this series. English in Medicine Eric H. Table of contents 1. Newspapers; 2.


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  2. Welcome to the website for The Media Student's Book, 5th edition!?
  3. Request a sample unit?
  4. The Media Student's Book by Roy Stafford, Gill Branston (Paperback, 2010).
  5. Students to access Pointlogic's Commspoint with Stukent's Media Planning book?
  6. Radio; 3. Magazine; 4. Television; 5.

    Cambridge English for the Media | Cambridge English for the Media | Cambridge University Press

    Film; 6. New media; 7.

    Birmingham School of Media

    Advertising; 8. Marketing; Audioscript; Answer key; Acknowledgements. Review Text Cambridge English for the Media develops the communication skills and specialist English language Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book.